Tech and Service Providers
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Successful differentiation is essential, yet elusive. When done right, differentiation creates the perception of difference; even where no material difference exists. Winning teams know that differentiation is not a one-size-fits-all endgame. Instead, marketing, product management and sales enablement stakeholders must work together to build four to six differentiation plays targeting commonly encountered subsets of their competition. This free webinar explores ways you can enable your sellers to use a fresh perspective and approach to combat your commercial rivals one-by-one instead of struggling to fight the competitive battles on all fronts at once.
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