Tech and Service Providers

Optimize Outreach Through Segmentation Options, Profiling and Prioritization

UPCOMING August 24, 2022
| 10:00 a.m. EDT | 1 hour

EDT: 10:00 a.m. | BST: 15:00

Technology product marketers struggle to find the right balance between segmentation strategies designed to build awareness, and also being relevant with high-value target buyers in a way that maximizes opportunity pipeline. This free webinar will explore the importance of having clear business objectives and marketing goals when defining your segmentation use cases. You will also learn how to right-size your target segmentation strategies to optimize your return on marketing investment.

Discussion Topics:
  • Understand the importance of establishing clear business objectives and marketing program goals in defining effective segmentation strategies
  • Examine how different use cases can impact your market segmentation criteria and overall approach
  • Steps you can take to right-size your segmentation strategy

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.

Hosted by
Host

Molly Beams

Sr Director Analyst

Host

Suzanne Renee White

VP Analyst