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Marketing and Communications

The Gartner Top Trends in Digital Marketing: Consumer Goods 2022

UPCOMING August 24, 2022
| 11:00 a.m. EDT | 1 hour

EDT: 11:00 a.m. | BST: 16:00

The last few years have brought forth challenges which put limitations on budgets, resulting in spending for CMOs in consumer goods firms to stagnate, moving from 8.3% of total revenue in 2021 to 8.0% in 2022. Due to tightened marketing budgets, brands must remain diligent about channel allocation and strategic activation. This free marketing webinar will explore best-in-class digital marketing in the consumer goods industry, to help CMOs and digital marketing leaders to refine their strategy for 2022 and into 2023. We will share trends and examples from the consumer goods sector to highlight leaders and define ways to maximize growth.

Discussion Topics:
  • Understand how to meet growing consumer demand for robust educational content
  • Garner visibility on a crowded e-tailer landscape
  • Expand social content beyond product discovery
For Webinar

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.

Hosted by
Host

Noam Dorros

Director Analyst

Host

Greg Carlucci

Sr Director Analyst