Local Briefings

Are You a Customer-Centered Digital Marketer?

About this Event

Please join us at a Gartner Local Briefing-your complimentary window into the world of IT.

This exclusive, half-day presentation will be given by Jennifer Beck, Vice President and Gartner Fellow and Allen Weiner, Gartner Research Vice President.

Whether or not you are a Gartner client, a Local Briefing is the perfect venue for gaining the understanding you need efficiently and without a large time commitment.

Hosted by local Gartner representatives, this Local Briefing will also provide you the opportunity to network with other professionals in similar roles and who are tackling similar initiatives and issues.

Come join us. We look forward to seeing you!

This event is intended for digital marketers responsible for social, mobile, content marketing, analytics and commerce. You will network with CMOs, VPs of Marketing, VPs of Online Marketing, Digital Marketing Managers, Social Marketing Directors, Marketing Analytics Directors, and Content Marketing Managers.


12 November 2013  | UNITED STATES

Gartner Analysts

Jennifer S. Beck

Jennifer S. Beck

VP & Gartner Fellow
Allen Weiner

Allen Weiner

Research VP


Westin South Coast Plaza
686 Anton Boulevard Costa Mesa, CA 92626


8:30 a.m. - 9:00 a.m.

Registration and Continental Breakfast

9:00 a.m. - 9:15 a.m.


9:15 a.m. - 10:15 a.m.

Multichannel Marketing: What Buyers Want, What Brands Need

Jennifer S. Beck

Gartner defines Multichannel marketing as optimizing the customer engagement according to the way customers want to talk, shop, buy and obtain services through digital and/or offline channels, orchestrated to build ensemble interactions that create differentiated and compelling experiences. <p> Its not about all channels, always as omnichannel suggests. And it's not about just marketing. This briefing explores the balancing act between the brands need to succeed and the buyer's desire to be served. <p> Youll hear about: <p> <li> Forces changing how we think about these initiatives. <li> Models for planning and investing in multichannel programs. <li> Compelling examples of multichannel done right. </ul>

10:15 a.m. - 10:30 a.m.


10:30 a.m. - 11:30 a.m.

Monetizing Digital Marketing through Commerce: Optimizing the Zero Moment of Truth

Allen Weiner

Marketers are faced with the challenge of selling products and services to a diverse, digitally empowered, often attention-starved customer base. A new approach to understanding the consumer buying journey, the Zero Moment Of Truth, represents the advancement of digital channels, social signals, mobile device and the use of big data as considerations in current thinking of commerce. <p> We will look at how digital marketers can use ZMOT in their planning of and execution of commerce campaigns. <p> Youll hear about: <p> <li> How can marketers use content, social signals, affiliate marketing and other ZMOT tactics to drive transactions through digital marketing? <li> Who are digital marketing commerce platform enablers and what value do they bring to my commerce experiences? <li> How can marketers better understand the consumer buying journey to build more effective digital commerce strategies? </ul>

11:30 a.m. - 11:45 a.m.


11:45 a.m.


For help or information about Local Briefings please email us


Call +1 855-515-4486 or contact us

to become a Gartner client.