Gene Phifer

Gene Phifer

Vice President and Distinguished Analyst

Gene Phifer is a Vice President, Distinguished Analyst in Gartner Research. Mr. Phifer covers customer engagement, customer experience, user experience and a broad array of Web technologies, including Web architecture, intranets, portals, user experience platforms and Web applications.

Mr. Phifer is a 44-year IT veteran. Prior to joining Gartner, he held various management and executive roles in Fortune 100 IT departments, most notably Frito-Lay and Texas Instruments. There he managed all aspects of IT, including infrastructure technologies, data centers and line-of-business applications. Additionally, Mr. Phifer held the dual roles of CIO and CTO for Melson Technologies.

Years of Experience:

  • 20 years in total with Gartner
  • 43 years in IT industry
  • 25 years in Manufacturing industry

Top 5 Issues I Help Clients Address:

  • Web, portal and digital experience strategies, technologies and vendor/product selection
  • Customer engagement/customer experience
  • Web/portal/UXP best practices
  • User experience
  • Customer-centric Web/mobile strategies

Top Key Initiatives I Cover:

  • Customer Relationship Management and Customer Experience
  • Application Leaders
  • Digital Workplace Program
  • Mobile Application Strategies
  • Cloud Computing
Monday, December 4, 2017 / 9:00 AM - 10:00 AM

Keynote: Optimize, Transform and Disrupt — Strategies for Your Digital Business

Applications leaders are faced with daunting challenges. In order to survive, and hopefully thrive, they must (1) optimize their existing applications portfolios, (2) support digital business transformation strategies and (3) explore opportunities to be a disruptor in their industry. At the same time, application leaders must become a trusted advisor of their partners in the business, influence technology and business decisions across the executive team, and lead a dynamic group of individuals. Our opening keynote explores methods, technologies, processes and practices to effectively address these challenges.

Monday, December 4, 2017 / 10:30 AM - 11:15 AM

Bridge Silos of Customer Engagement to Achieve Unified Omnichannel Customer Experiences

Silos of customer engagement are common. These silos are created along boundaries of technology, brands, products, business units, geographic units, CRM pillars, among other things. The silos can't be knocked down, but they can be bridged. IT must bridge technology silos at the tiers of experience, process, knowledge and data, while influencing the organizational and cultural silos that exist.

Wednesday, December 6, 2017 / 1:15 PM - 2:00 PM

The Top 10 Strategic Technology Trends for 2018, and How They Will Impact Your CX Strategies

Strategic technology trends have significant disruptive potential over the next five years. The top trends for 2018 underpin the digital platform and set the stage for business innovation. Companies must examine their business impacts and adjust business models and operations appropriately or risk losing competitive advantage to those who do. These are trends that IT cannot afford to ignore.

Meet the analysts face to face.

Gartner Application Strategies & Solutions Summit 2017
Caesars Palace, 3570 Las Vegas Blvd. South, Las Vegas, NV-89109
Starting on
December 4, 2017
Ending on
December 6, 2017
Tap the full potential of new and emerging technologies to enhance customer experiences, drive agility and enable innovation across the enterprise. Build an applications organization with the flexibility to support today’s digital business demands. Empower your entire enterprise to address digital business opportunities and use leading technologies to create and deploy business critical solutions.