Magnus Revang

Magnus Revang


Magnus Revang is a Research Director covering user experience, web and mobile development and user interface technologies.

Mr. Revang has 15 years in the consulting industry as an award-winning interaction designer and user experience team leader.

Years of Experience:

  • 4 years in total with Gartner
  • 19 years in IT industry
  • 4 years in Technology & Telecommunications industry
  • 4 years in Banking, Finance and Insurance industry
  • 4 years in Transportation industry

Top 5 Issues I Help Clients Address:

  • User experience
  • Digital design/user experience design, methodologies, processes, patterns and practices
  • Chatbots, conversational user interfaces, conversational platforms (projects, vendors, practices, overview)
  • Website design or redesign projects (SOW, RFP, working with agencies/consultancies, practices, reviews)
  • AI and machine learning applied to user experience (personalization and conversational interfaces)

Roles That Need My Research:

  • CIOs
  • Enterprise Architects (EAs)
  • Team Leaders
  • Product Owners
  • User Experience Leaders
  • CXOs
  • CDOs
  • CMOs

Top Key Initiatives I Cover:

  • Mobile Application Strategies
  • Artificial Intelligence
  • Modernizing Application Development
  • Customer Relationship Management and Customer Experience
  • Digital Workplace Program

Common Inquiries I Address:

  • Chatbots, Virtual Assistants, using AI for self-service or customer service
  • Anything regarding design of user experience, not limited to technology, but also organizational and methodological
  • Working with digital agencies
  • Website development
  • Data-driven design with A/B testing and website metrics
  • Integrating UX resources in your organization
Monday, December 4, 2017 / 11:30 AM - 12:15 PM

Using AI Conversational Platforms for Customer Experience — Better, Faster and Cheaper

The cost to engage with customers effectively is being challenged by the growth in use of message-based communications by customers and their changing preferences. Automating customer engagements is an intrinsic need in any customer-facing organization, but success has been limited. The emergence of AI conversational platforms is changing the landscape. This session will show you what conversational platforms are, how they will impact the customer experience and how to benefit from their use.

Tuesday, December 5, 2017 / 2:45 PM - 3:30 PM

Why User Experience Is Hard for IT to Deliver — And What to Do About It!

IT is increasingly being asked to deliver user experience (UX), but struggles to actually do so. We take a look at the practices in IT that are really good for development projects, but downright detrimental to our ability to deliver UX.

Wednesday, December 6, 2017 / 9:15 AM - 10:00 AM

Ask the Analyst: How to Get Started With Chatbots?

Chatbots have a tremendous hype behind it. Bring your questions to this interactive session, and we'll address how to get started, the relevant use cases, design considerations, vendor landscape, and success factors in designing and developing a chatbot.

Wednesday, December 6, 2017 / 1:15 PM - 2:00 PM

How Reducing Features Create Better UX and Happier Users

Application leaders are shifting their focus from feature quantity to quality in order to meet user and business needs. In order for this effort to be successful, multiple approaches and strategies are needed. Learn why you should start an initiative to remove features, as well as how you can accomplish this.

Meet the analysts face to face.

Gartner Application Strategies & Solutions Summit 2017
Caesars Palace, 3570 Las Vegas Blvd. South, Las Vegas, NV-89109
Starting on
December 4, 2017
Ending on
December 6, 2017
Tap the full potential of new and emerging technologies to enhance customer experiences, drive agility and enable innovation across the enterprise. Build an applications organization with the flexibility to support today’s digital business demands. Empower your entire enterprise to address digital business opportunities and use leading technologies to create and deploy business critical solutions.