Customer Experience is the New Competitive Battlefield

We’ve organized our 10 conference tracks into recommended programs tailored to your role or focus area. Start building your event agenda today by browsing the tracks in our CX program! Customer experience has been a top priority of CEOs, CIOs and CMOs for the past five years. Building a customer experience strategy that takes into account multiple channels, data sources and technologies is critical to turning far-out concepts into real world B2B and B2C digital business practices. Learn how to shape the future of your customer experience strategies to drive improved customer satisfaction, loyalty, advocacy, and ultimately revenue growth.

*Please note, programs serve as recommendations only and registered attendees have access to all conference sessions unless otherwise noted. No additional fees or add-ons required.

Turn your CX vision into reality.

Customer experience and customer relationship management leaders should be at the forefront of digital business. Explore the program to make the most of your event experience.

Focus in on hot topics, including

  • CRM Strategy and Execution
  • Multichannel Campaigns
  • CX Design
  • Customer Data and Analytics

An Apps Strategy to Enhance CX

  • Architect for digital experience platforms
  • Bridge technology silos to deliver omnichannel CX.
  • Drive engagement by optimizing UX Design
  • Leverage emerging and advancing technologies to capitalize on digital moments

Optimize your CX strategy

Gartner Application Strategies & Solutions Summit 2017
Caesars Palace, 3570 Las Vegas Blvd. South, Las Vegas, NV-89109
Starting on
December 4, 2017
Ending on
December 6, 2017
Tap the full potential of new and emerging technologies to enhance customer experiences, drive agility and enable innovation across the enterprise. Build an applications organization with the flexibility to support today’s digital business demands. Empower your entire enterprise to address digital business opportunities and use leading technologies to create and deploy business critical solutions.