A fundamental shift is underway. From BI to AI. From informing masses, to enabling moments. From our data, to all the data. The need for data and analytics is pervasive — underpinning every business model, every public service mission, and even our personal lives. Unlike other assets, data’s value doesn’t deplete when consumed. Data can and should be used for a multitude of purposes. We have an unprecedented opportunity, and responsibility, to creatively expand the data foundation and accelerate analytical discovery. To accomplish this feat, data and analytic leaders must master four key dimensions of scale: diversity, literacy, complexity, and trust.