Dan Ariely

Dan Ariely

Co-Founder and Partner, Irrational Innovations

An expert on how people actually act — and why they act — in business and economic environments, professor and best-selling author Dan Ariely shows what human behavior means for business innovation, strategy, marketing and pricing.

In addition to appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine at Duke University, Mr. Ariely is also a founding member of the Center for Advanced Hindsight, and the author of The New York Times best sellers “Predictably Irrational,” “The Upside of Irrationality” and “The Honest Truth About Dishonesty.” “Irrationally Yours” is a collection of his popular Wall Street Journal weekly columns. In 2013, Mr. Ariely was named by Bloomberg as one of its “Top 50 Most Influential Thinkers.”

Tuesday, December 5, 2017 / 8:15 AM - 9:00 AM

Guest Keynote: Predictably Irrational

We Are Predictably Irrational. Do you know why we so often promise ourselves to diet and exercise, only to have the thought vanish when the dessert cart rolls by? Do you know why we sometimes find ourselves excitedly buying things we don’t really need? Or at prices that we would otherwise concede are beyond our budget? Or why honor codes actually do reduce dishonesty in the workplace?
Dan Ariely provides answers to these and many other questions that have implications for your business life, for your personal life and for the way you look at the world, such as:
• What are the right ways and the wrong way to incentivize people?
• What is the right way to set up the work environment?
• What is the role of ownership and how to share credit?

For businesses, these irrationalities help unlock our understanding of common behaviors and choices in employee recruitment and selection, office politics, pricing, investing and saving and a myriad of other choices and interactions.

Meet the analysts face to face.