• Data Driven marketing  - marketing conference

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  • Data Driven marketing  - marketing conference

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Think Big. Execute Smart. Deliver Growth.

The Gartner Digital Marketing Conference provides the insights senior marketing leaders need to deliver results in a fast-paced environment. Cut through the hype and get unbiased, actionable advice on the trends, tools, technologies and techniques you need to master your craft.

Gartner Digital Marketing Conference is designed for individuals in the following roles:
Roles Include:
  • Chief Marketing Officer
  • Chief Marketing Technologist
  • Chief Digital Officer
  • SVP Marketing
  • VP or Director of Marketing
  • VP Marketing Innovation
  • VP or Director of Social Marketing 
  • VP or Director of Mobile Marketing
Marketing Leaders
Roles Include:
  • VP Marketing Analytics
  • VP AdTech
  • Marketing Analyst
Marketing Analytics Leaders
Roles Include:
  • Chief Customer Officer
  • VP Customer Experience
  • VP Digital Commerce
  • Head of Digital Commerce
  • VP Commerce Marketer
  • VP Social Commerce
  • VP Mobile Commerce
Customer Experience & Commerce Leaders
Roles Include:
  • VP Multichannel Marketing
  • Brand Manager
  • VP Marketing Ops
  • VP MarComm
  • VP Media Planning
  • VP Product Marketing
Multichannel Marketing Leaders

What You Will Learn

  • Building actionable marketing strategies
  • Digital commerce strategy for selling direct to customer strategy
  • Navigating the agency landscape
  • Evangelizing and leveraging martech
  • Building and using a single view of the customer
  • Building winning customer experiences 
  • Measuring marketing ROI
  • Building the marketing analytics tech stack
  • Building your data and analytics team
  • Demystifying customer data platforms
  • Branding in a performance-driven world
  • Content marketing measurement 
  • How brands are mastering emerging trends
  • Collaborating and competing w/ GAFA
  • The future of privacy and personalization under GDPR

Features & Benefits

  • Gartner analyst sessions
  • Analyst-user roundtables
  • Real-world success stories
  • Exhibitor access at the Solution Showcase
  • Solution provider sessions
  • Face-to-face sponsor meetings
  • Group Rate Discount



We're putting the finishing touches on our 2018 program. To get an idea of the type of content you can expect to see in the meantime, check out these resources:

2018 Tracks

  • Connecting Vision, Strategy and Execution
  • Beyond Knowing the Customer: Using Insight to Drive Engagement
  • Made to Measure: The Power of Metrics to Improve Marketing
  • Secrets of Marketing Mavericks and Masters
Click here to learn more.

2018 Hot Topics

  • Marketing budgeting and benchmarks
  • Customer journeys 
  • Marketing and sales alignment 
  • Personalization strategy, tactics and tools
  • Improving marketing measurement
  • AI and its impact on marketing
  • Content Marketing
  • Emerging Trends
  • Marriage of multichannel and CX
  • Optimizing the marketing organization


Tap into our unique combination of marketing depth and digital expertise to move your business forward in today’s evolving marketing landscape.Our team of experts are tried and tested marketing pros, including former CMOs and senior agency leaders. Get practical, actionable insight—so you can make key decisions faster, and with more confidence.

Featured Speakers

  • Christi Eubanks
    Christi Eubanks

    Managing Vice President

  • Jennifer Polk
    Jennifer Polk

    Director, Co-Chair

  • Chris Ross
    Chris Ross


About Gartner Analysts

Jennifer Polk
Jennifer Polk

Director, Conference Co-Chair

Experts in their field! 
A team of seasoned digital marketing pros — backed by 950 analysts who understand technology like nobody's business! 

Stay ahead of the curve!
Our exposure to marketing executives across 13,000 client organizations globally gives us unrivaled perspective on digital trends.

Get smarter in your role!
Our independent, objective research carries boardroom-level authority and mindshare.


Meet the Solution Providers at the Forefront of Digital Marketing

The Gartner Digital Marketing Conference will help you develop a "short list" of digital and service providers who can meet your particular needs. You'll receive exclusive access to some of the world's leading marketing and service providers in a variety of settings.

  • Contact us to learn more about opportunities to exhibit.
  • Learn more about the exhibitor experience.





Become an Exhibitor

Take Your Place Among Marketing's Key Players
Join us now


Exhibitor Interactions

Read more about how you can interact with our exhibitors

Venue & Travel

San Diego, CA


Manchester Grand Hyatt:
1  Market Place
San Diego, California, 92101, USA

Manchester Grand Hyatt San Diego
One Market Place
San Diego, CA, United States - 92101


Special Gartner Hotel Room Rate:
Please note: Gartner will be reserving a limited block of rooms at the Manchester Grand Hyatt at a discount rate. Please check back for updates as they become available and the room block opens.

Government Rates

There will be a limited number of government rate rooms available at the Manchester Grand Hyatt. These rooms are for U.S. government officials and military travelers that require the federal per diem lodging rate. A valid US Government or Military ID will be required at check-in upon arrival. Please call the Hyatt directly at 619-232-1234 for more information.

Accommodations & Privacy Advisory

Gartner has been made aware that service providers, such as Exhibition Housing Management, have contacted a number of individuals who are attending our conference to offer hotel reservation services and/or sell copies of the confidential attendee list. 
Please note that Gartner has NOT authorized them, or anyone else, to contact attendees on our behalf, nor does Gartner share/sell attendee contact information to anyone. 
Learn more on how to protect yourself from scamming attempts.