• Data Driven marketing  - marketing conference

    Save the date for 2018

    Mark your calendar: May 15 - 17 in San Diego!

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  • Data Driven marketing  - marketing conference

    What do your peers think?

    "This is one of the industry’s best marketing events! Great content and insights, and the networking with analysts and peers has validated my thinking, but also given me many new ideas to consider." - Kim Gibbons, CMO, NetNumber

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  • Data Driven marketing  - marketing conference

    Key Takeaways from this Year's Conference

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    Podcast Series

    Marketing insights from Gartner experts; featured topics include data-driven marketing and customer journeys.

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Marketers Take the Lead: Managing Change, Risk & Opportunity in the Era of the Empowered Customer

The Gartner Digital Marketing Conference provides the insights senior marketing leaders need to deliver results in a fast-paced environment. Cut through the hype and get unbiased, actionable advice on the trends, tools, technologies and techniques you need to master your craft.

Gartner Digital Marketing Conference is designed for individuals in the following roles:
Roles Include:
  • Chief Marketing Officer
  • Chief Marketing Technologist
  • Chief Digital Officer
  • SVP Marketing
  • VP or Director of Marketing
  • VP Marketing Innovation
  • VP or Director of Social Marketing 
  • VP or Director of Mobile Marketing
Marketing Leaders
Roles Include:
  • VP Marketing Analytics
  • VP AdTech
  • Marketing Analyst
Marketing Analytics Leaders
Roles Include:
  • Chief Customer Officer
  • VP Customer Experience
  • VP Digital Commerce
  • Head of Digital Commerce
  • VP Commerce Marketer
  • VP Social Commerce
  • VP Mobile Commerce
Customer Experience & Commerce Leaders
Roles Include:
  • VP Multichannel Marketing
  • Brand Manager
  • VP Marketing Ops
  • VP MarComm
  • VP Media Planning
  • VP Product Marketing
Multichannel Marketing Leaders

What You Will Learn


  • Learn how marketers are advancing their strategies with data and analytics
  • Build your MarTech strategy, stack and roadmap for success today and tomorrow
  • Design, execute and measure CX to improve results at each phase in the customer journey
  • Utilize benchmarks and best practices to plan a performance-based marketing budget
  • Design your marketing organization to embrace change and operate with speed and agility
  • Learn how to B2B companies use account based marketing to grow lifetime customer value
  • Learn how leading organizations use mobile technology and behavior to deliver a connected CX
  • Apply full-funnel marketing analytics and attribution to maximize marketing effectiveness
  • Explore the revolution in media measurement and how it will change the future of advertising
  • Understand the marketing agency landscape and how to maximize agency impact
  • Learn the tools and techniques to build and manage a content supply chain
  • Plan for IOT and the real challenges and opportunities it presents to marketing
  • Demystify digital disruptors—bots and VPAs—and learn to use them to your advantage

Features & Benefits


  • Gartner analyst sessions
  • Analyst-user roundtables
  • Real-world success stories
  • Exhibitor access at the Solution Showcase
  • Solution provider sessions
  • Face-to-face sponsor meetings
  • Group Rate Discount


Agenda

Our 2018 agenda is not finalized yet. To get an idea of the type of content you can expect to see in the meantime, check out these materials from last year's conference, where we covered top marketing priorities including data and analytics, CX, multichannel and martech:

2017 Tracks

  • Differentiate With a Customer-First Mindset
  • Orchestrate Multichannel Strategies for Growth
  • Leverage Technology for Marketing Advantage
  • Spotlight Sessions: Ground Your Marketing Strategy in Data and Analytics

2017 Hot Topics

  • Customer experience strategy & design
  • Personas & segmentation strategies
  • Data-driven CX & marketing
  • Marketing budgets & benchmarks
  • Account-based marketing
  • Ad strategy & effectiveness
  • Marketing innovation
  • Content marketing
  • Customer journey mapping & analytics
  • Choosing the right service providers
  • Building your MarTech stack
  • Marketing attribution & end-to-end measurement
  • Multichannel marketing


Speakers

Tap into our unique combination of marketing depth and digital expertise to move your business forward in today’s evolving marketing landscape.Our team of experts are tried and tested marketing pros, including former CMOs and senior agency leaders. Get practical, actionable insight—so you can make key decisions faster, and with more confidence.

Featured Speakers

  • Christi Eubanks
    Christi Eubanks

    Director

  • Jennifer Polk
    Jennifer Polk

    Director

  • Chris Ross
    Chris Ross

    Director

About Gartner Analysts


Jennifer Polk
Jennifer Polk

Director, Conference Chair

Experts in their field! 
A team of seasoned digital marketing pros — backed by 950 analysts who understand technology like nobody's business! 

Stay ahead of the curve!
Our exposure to marketing executives across 13,000 client organizations globally gives us unrivaled perspective on digital trends.

Get smarter in your role!
Our independent, objective research carries boardroom-level authority and mindshare.

Exhibitors

Meet the Solution Providers at the Forefront of Digital Marketing

The Gartner Digital Marketing Conference will help you develop a "short list" of digital and service providers who can meet your particular needs. You'll receive exclusive access to some of the world's leading marketing and service providers in a variety of settings.
 

  • Contact us to learn more about opportunities to exhibit.
  • Learn more about the exhibitor experience.

 

Premier


Platinum


Silver


Become an Exhibitor


Take Your Place Among Marketing's Key Players
Join us now

 

Exhibitor Interactions


Read more about how you can interact with our exhibitors

Venue & Travel

San Diego, CA

Venue

Manchester Grand Hyatt:
1  Market Place
San Diego, California, 92101, USA
619-232-1234

Manchester Grand Hyatt San Diego
One Market Place
San Diego, CA, United States - 92101


Accommodations

Special Gartner Hotel Room Rate:
Please note: Gartner will be reserving a limited block of rooms at the Manchester Grand Hyatt at a discount rate. Please check back for updates as they become available and the room block opens.

Government Rates


There will be a limited number of government rate rooms available at the Manchester Grand Hyatt. These rooms are for U.S. government officials and military travelers that require the federal per diem lodging rate. A valid US Government or Military ID will be required at check-in upon arrival. Please call the Hyatt directly at 619-232-1234 for more information.

Accommodations & Privacy Advisory


Gartner has been made aware that service providers, such as Exhibition Housing Management, have contacted a number of individuals who are attending our conference to offer hotel reservation services and/or sell copies of the confidential attendee list. 
Please note that Gartner has NOT authorized them, or anyone else, to contact attendees on our behalf, nor does Gartner share/sell attendee contact information to anyone. 
Learn more on how to protect yourself from scamming attempts.