Gartner Digital Marketing Conference

15 - 17 May 2018 | San Diego, CA

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Think Big. Execute Smart. Deliver Growth.

Today, marketing leaders are expected to guide strategic decision-making and drive revenue growth. At the Gartner Digital Marketing Conference 2018, you will learn how to bring your marketing vision to life as a customer-centric strategy that delivers real results for the business—and execute your plans with the right mix of talent, technologies, programs, and partners.

Gartner Digital Marketing Conference is designed for individuals in the following roles:
Roles Include:
  • Chief Marketing Officer
  • Chief Marketing Technologist
  • Chief Digital Officer
  • SVP Marketing
  • VP or Director of Marketing
  • VP Marketing Innovation
  • VP or Director of Social Marketing 
  • VP or Director of Mobile Marketing
Marketing Leaders
Roles Include:
  • VP Marketing Analytics
  • VP AdTech
  • Marketing Analyst
Marketing Analytics Leaders
Roles Include:
  • Chief Customer Officer
  • VP Customer Experience
  • VP Digital Commerce
  • Head of Digital Commerce
  • VP Commerce Marketer
  • VP Social Commerce
  • VP Mobile Commerce
Customer Experience & Commerce Leaders
Roles Include:
  • VP Multichannel Marketing
  • Brand Manager
  • VP Marketing Ops
  • VP MarComm
  • VP Media Planning
  • VP Product Marketing
Multichannel Marketing Leaders

What You Will Learn

You will have access to the latest Gartner research covering a variety of hot topics including:

  • Building actionable marketing strategies
  • Navigating the agency landscape
  • Evangelizing and leveraging martech
  • Building and using a single view of the customer
  • Measuring marketing ROI
  • Collaborating and competing w/ GAFA
  • The future of privacy and personalization under GDPR

Read a full Q&A for more info with Co-Chair and Research Director, Jennifer Polk

Features & Benefits

Spend valuable time with the Gartner analyst team and your peers. Take advantage of the unique opportunity to share best practices, compare experiences and resolve your most pressing issues.

Learn from Gartner analysts:

  • Analyst-lead sessions, across four conference tracks
  • Ask the Analyst sessions, view sessions
  • Private Analyst one-on-one*
  • Hear directly from our experts on the value of attending, watch the video

Network with your peers:
  • Peer Perspective roundtables (moderated by a Gartner Analyst)
  • 20/20 Sessions, featuring real-world case studies from your peers, partnered with Gartner insight
  • Breakfasts, lunches and receptions

Meet Solution Providers:
  • Solution Showcase and Solution provider sessions
  • Face-to-face sponsor meetings

What's Included

In addition to four tracks of the latest analyst research, your conference registration fee includes complimentary access to these special features:
 

  • A one-on-one (1:1 session) with a Gartner analyst*
  • Two Peer Perspective roundtables*
  • Two Ask the Analyst Sessions
  • Access to the Solution Showcase
  • Keynote sessions
  • Networking breakfasts, lunches and receptions
  • Group rate discount

*One-on-ones, workshops and peer perspective roundtables require online pre-registration as space is limited available only to marketers. One-on-ones are subject to analyst availability and are not intended for vendor briefings or product demonstrations from solution providers.

Meet our subject matter experts

        


Agenda

Our 2018 conference agenda is designed to provide marketing leaders with the strategies, insights and tools needed to anticipate and capitalize on what's coming next. 
 

2018 Tracks

  • Connecting Vision, Strategy and Execution
  • Beyond Knowing the Customer: Using Insight to Drive Engagement
  • Made to Measure: The Power of Metrics to Improve Marketing
  • Secrets of Marketing Mavericks and Masters
     
Click here to learn more.

2018 Hot Topics

  • Marketing budgeting and benchmarks
  • Customer journeys 
  • Marketing and sales alignment 
  • Personalization strategy, tactics and tools
  • Improving marketing measurement
  • AI and its impact on marketing
  • Content Marketing
  • Emerging Trends
  • Marriage of multichannel and CX
  • Optimizing the marketing organization


Speakers

Tap into our unique combination of marketing depth and digital expertise to move your business forward in today’s evolving marketing landscape.  Our featured and guest speakers share real-world case studies  and experiences, while our team of analysts walk  you through the latest research offering practical, actionable insight—all so you can make key decisions faster, and with more confidence. 

Featured Speakers

  • Phil Hansen
    Phil Hansen

    Artist and Author

    Read profile

  • Tali Sharot
    Tali Sharot

    Author and Professor, Cognitive Neuroscience

    Read profile

  • Richard Edelman
    Richard Edelman

    CEO

    Edelman

    Read profile

  • David Hsu
    David Hsu

    VP Marketing Technology & Demand Generation

    CA Technologies

    Read profile

  • Larry Hughes
    Larry Hughes

    Director, Customer Data Platforms

    Keurig Green Mountain

    Read profile

  • Brent Therrien
    Brent Therrien

    Marketing Data Analyst

    Land O'Lakes

    Read profile

  • Whitney Walker
    Whitney Walker

    General Manager, Global Retail Experience

    Sonos

    Read profile

  • Marcus Cheng
    Marcus Cheng

    Director, Business Strategy

    Miami HEAT

    Read profile

  • Shawn Martin
    Shawn Martin

    Associate Director of Personalization

    AT&T

    Read profile

Gartner Analysts & Speakers

Brent Adamson
Brent Adamson

Principal Executive Advisor
Danielle Bailey
Danielle Bailey

L2-Sector Lead
Benjamin Bloom
Benjamin Bloom

Research Director
James Carolan
James Carolan

VP
Noah Elkin
Noah Elkin

Research Director
Christi Eubanks
Christi Eubanks

Managing VP
Lizzy Foo Kune
Lizzy Foo Kune

Principal Research Analyst
Andrew Frank
Andrew Frank

VP Distinguished Analyst
Charles S. Golvin
Charles S. Golvin

Research Director
Martin Kihn
Martin Kihn

Research VP
Dion Love
Dion Love

Principal Executive Advisor
Mike McGuire
Mike McGuire

Research VP
Ewan McIntyre
Ewan McIntyre

Research Director
Jane-Anne Mennella
Jane-Anne Mennella

Research Director
James Meyers
James Meyers

Principal Research Analyst
Kate Muhl
Kate Muhl

Principal Executive Advisor
Maureen Mullen
Maureen Mullen

L2-Co-Founder, CSO
Evan Neufeld
Evan Neufeld

L2-VP, Intelligence
Kirsten Newbold-Knipp
Kirsten Newbold-Knipp

Research Director
Jennifer Polk
Jennifer Polk

Research Director
Augie Ray
Augie Ray

Research Director
Christopher Ross
Christopher Ross

Research Director
Adam Sarner
Adam Sarner

Managing VP
Elizabeth Shaw
Elizabeth Shaw

Research Director
Cooper Smith
Cooper Smith

L2-Director, AIQ
Anna Maria Virzi
Anna Maria Virzi

Sr Research Analyst
Stephen R. Wellman
Stephen R. Wellman

Research Director
Jay Wilson
Jay Wilson

Research Director
Bryan Yeager
Bryan Yeager

Research Director

Exhibitors

Meet the Solution Providers at the Forefront of Digital Marketing

The Gartner Digital Marketing Conference will help marketers develop a "short list" of providers who can meet their particular needs. Attendees will receive exclusive access to some of the world's leading marketing and digital service providers in a variety of settings to help decipher which tools will best accommodate their business and customers. 
 



Solution providers at this year's event: 
 

Premier

Platinum

Silver

Become an Exhibitor

Take Your Place Among Marketing's Key Players
Join us now

 

Exhibitor Interactions

Read more about how you can interact with our exhibitors

Venue & Travel

San Diego, CA

Venue

Manchester Grand Hyatt:
1  Market Place
San Diego, California, 92101, USA
619-232-1234

View Map

Manchester Grand Hyatt San Diego
One Market Place
San Diego, CA, United States - 92101


Accommodations

At this time, the Gartner hotel reservation site is closed. If you need to make a new reservation, or change or cancel an existing reservation, please contact the hotel directly starting on Wednesday, April 18, 2018 and reference the “Gartner Digital Marketing Conference.”
 
Manchester Grand Hyatt San Diego
Reservations: 1.888.421.1442
 
For more information please reference our FAQ document

Accommodations & Privacy Advisory

Gartner has been made aware that service providers, such as Exhibition Housing Management, have contacted a number of individuals who are attending our conference to offer hotel reservation services and/or sell copies of the confidential attendee list. 
Please note that Gartner has NOT authorized them, or anyone else, to contact attendees on our behalf, nor does Gartner share/sell attendee contact information to anyone. 
Learn more on how to protect yourself from scamming attempts.