Along with the development of the e-steel marketplaces in Asia/Pacific, the e-chemical marketplaces are seeing very aggressive e-vertical (intra-industry) progress in this region. Although the chemicals industry is one of the largest markets in the world, size is not the main reason for this e-vertical movement. Asia (excluding Japan) is currently responsible for 10 percent of total world market production, compared with Europe, North America and Japan, which account for 39 percent, 28 percent and 14 percent, respectively. In fact, the e-chemicals marketplace development in Asia/Pacific is driven by external factors such as the growth of the chemicals industry, customer-relationship changes, supply-chain cost reduction and, most important, the potential advantage of moving quickly to be first in the e-marketplace.
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