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In-Store CCTV: A New Tool for Marketers


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Summary

In-store cameras have been used primarily for security. But now, thanks to changes in camera and digital storage technology, shoppers should expect a marketing manager to be on the other end of those in-store cameras. New products can Web-enable closed-circuit television (CCTV) cameras, allowing management to have a constant eye on operations. This Research Brief looks at how these new products and services will change retailing operations.

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