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Millennials Are at the Forefront of the Wearable World

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Summary

Millennials are the largest user group for wearables, but it is a variable group with drop-off rates of 30%. Technology product marketing leaders need to create distinct messages for younger versus older millennials and find ways to re-engage lost users to succeed in the personal technology market.

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Millennials Are at the Forefront of the Wearable World

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