Create a Gartner Account

Diversification Strategy Fails for AT&T

Sign In

Already have a Gartner account?


In 1997 AT&T began acquiring cable companies for over $100 billion in a bold move to diversify revenue and control access to customers. Its failure highlights the risks of diversification plans.


Order Amount: $495.00


For help or information on purchasing documents contact us.

Please provide your profile information.

By clicking the "Submit" button, you are agreeing to the Gartner Terms of use and Privacy Policy.

Call +1 855-515-4486 or contact us

to become a Gartner client.