Create a Gartner Account

Planning and Segmentation Primer for 2018

Sign In

Already have a Gartner account?


Understanding market dynamics driving buyers to purchase your products and services is critical for go-to-market success. Technology product marketers should use this research to improve their go-to-market planning, targeting and segmentation strategies.


Order Amount: $195.00


For help or information on purchasing documents contact us.

Please provide your profile information.

By clicking the "Submit" button, you are agreeing to the Gartner Terms of use and Privacy Policy.

Call +1 855-515-4486 or contact us

to become a Gartner client.