Create a Gartner Account

Storytelling Inspires Commitment to New Vision for Software or Service Offerings


Sign In

Already have a Gartner account?

Summary

When launching new software or services, it is tempting to communicate vision by talking about features; however, purpose is what engenders commitment and enthusiasm. Tech CEOs can inspire internal stakeholders and ecosystem partners with a storytelling approach.

Pricing

Order Amount: $495.00

Help

For help or information on purchasing documents contact us.

Please provide your profile information.



By clicking the "Submit" button, you are agreeing to the Gartner Terms of use and Privacy Policy.

Call +1 855-515-4486 or contact us

to become a Gartner client.