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Leverage B2B Buyer Personas to Personalize Demand Generation Programs and Engage Buying Teams

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Summary

Buyer personas designed for demand generation purposes can improve the performance and alignment of marketing and sales. Technology product marketers should use them to enable delivery of personalized messaging and content using the right channels and calls to action to engage buying team members.

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Create a Gartner Account

Leverage B2B Buyer Personas to Personalize Demand Generation Programs and Engage Buying Teams

Summary

Pricing

Help

Please provide your profile information.

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