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How to Appeal to the Opportunistic Nature of the ABD Enterprise Technology Adoption Profile

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Summary

Enterprises with accommodating, business-led and dynamic technology adoption traits are good candidates for innovative solutions, assuming they can identify value. Here, we provide technology product marketers with insights into ABD buying behavior and recommendations for how to engage with them.

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Create a Gartner Account

How to Appeal to the Opportunistic Nature of the ABD Enterprise Technology Adoption Profile

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