Create a Gartner Account

Shape Product Team Culture for Competitive Advantage

Sign In

Already have a Gartner account?


Establishing talented product teams with a culture that contributes to commercial success is among the most challenging issues facing technology general managers. This research equips GMs with a model for shaping product team culture for competitive advantage.


Order Amount: $495.00


For help or information on purchasing documents contact us.

Please provide your profile information.

By clicking the "Submit" button, you are agreeing to the Gartner Terms of use and Privacy Policy.

Call +1 855-515-4486 or contact us

to become a Gartner client.