Create a Gartner Account

Tell Your Business Model Story With Simple Building Blocks

Sign In

Already have a Gartner account?


“Business model” is a popular term, yet there’s still a lot of confusion around what it is. Enterprise architecture and technology innovation leaders can use a simple story structure to understand and explain their business model.


Order Amount: $495.00


For help or information on purchasing documents contact us.

Please provide your profile information.

By clicking the "Submit" button, you are agreeing to the Gartner Terms of use and Privacy Policy.

Call +1 855-515-4486 or contact us

to become a Gartner client.