Create a Gartner Account

Innovation Case Study Spotlight Series: Amazon’s Go-To Innovation Techniques

Sign In

Already have a Gartner account?


The Innovation Case Study series highlights best practices and “go to” techniques of innovation heavyweights. CIOs can use this case study to explore the innovation approaches of Amazon, including customer centricity, working backwards from customers and their needs and creating teams of “builders.”


Order Amount: $495.00


For help or information on purchasing documents contact us.

Please provide your profile information.

By clicking the "Submit" button, you are agreeing to the Gartner Terms of use and Privacy Policy.

Call +1 855-515-4486 or contact us

to become a Gartner client.