Create a Gartner Account

Product Strategy and Launch for Tech CEOs Primer for 2021

Sign In

Already have a Gartner account?


Product strategy and launch is the practice of delivering products and services to market that are aligned to customer buying behaviors and business outcomes. Product and service success relies on market research and competitive intelligence, as well as optimized pricing and packaging.


Order Amount: $95.00


For help or information on purchasing documents contact us.

Please provide your profile information.

By clicking the "Submit" button, you are agreeing to the Gartner Terms of use and Privacy Policy.

Call +1 855-515-4486 or contact us

to become a Gartner client.