Create a Gartner Account

Customer Acquisition for Tech CEOs Primer for 2021

Sign In

Already have a Gartner account?


Customer acquisition is the practice of identifying, attracting and motivating buyers through direct and indirect marketing and sales channels. Tech startups and emerging tech providers require innovative go-to-market strategies to enable rapid growth, customer acquisition and customer retention.


Order Amount: $95.00


For help or information on purchasing documents contact us.

Please provide your profile information.

By clicking the "Submit" button, you are agreeing to the Gartner Terms of use and Privacy Policy.

Call +1 855-515-4486 or contact us

to become a Gartner client.