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Account-Based Marketing Is Not Enough; CSOs Need a Sales-Led, Account-Based Strategy

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Summary

Chief sales officers who want to increase conversion rates, shorten sales cycles, create pipeline and increase revenue throughout the customer life cycle need to play a larger role in developing and executing an account-based strategy with marketing.

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Create a Gartner Account

Account-Based Marketing Is Not Enough; CSOs Need a Sales-Led, Account-Based Strategy

Summary

Pricing

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