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Market Share Analysis: CRM Marketing Software, Worldwide, 2020

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Summary

The marketing software market growth halved to 9.5% in 2020 reaching $15.5 billion, the slowest growing segment in the overall CRM market. COVID-19 hit growth but expenditure to support digital customer experience and adoption of artificial intelligence/machine learning in marketing are key drivers.

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Market Share Analysis: CRM Marketing Software, Worldwide, 2020

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