Create a Gartner Account

CSO GTM Essentials: Make Customer Acquisition Cost and Lifetime Value Central to Selling Strategy

Already have a Gartner account?

Summary

To make profitable go-to-market decisions, chief sales officers must understand customer acquisition cost and lifetime value variances. The right measurement frameworks can improve segmentation, channel selection and deployment strategies, particularly in transitioning business models.

Pricing

Order Amount: $195.00

Help

For help or information on purchasing documents contact us.

Please provide your profile information.

First Name

Last Name

Email Address (this is your username)

Confirm Email Address

Company/Organization Name

Job Title

Street Address

Add address line

Zip/Postal Code

Country

City

State/Province

Phone (optional: country code and extension)

By clicking the "Submit" button, you are agreeing to the Gartner Terms of use and Privacy Policy.

Create a Gartner Account

CSO GTM Essentials: Make Customer Acquisition Cost and Lifetime Value Central to Selling Strategy

Summary

Pricing

Help

Please provide your profile information.

Manage Finance Talent Supply & Demand

Creating a Culture That Performs

Gartner Top 10 Strategic Technology Trends for 2018

Managing R&D Portfolios

Speed Up Legal Reviews

Should You Build or Buy a Customer Data Platform?

Gartner Predictions for the Future of Supply Chain Operations in 2018

Effortless Experience Explained

To the Point: Lifting the Fog Around AI and Advanced Analytics in Healthcare

Gain an essential edge with independent, objective, accurate and rigorously researched insights drawn from over 1,900+ analysts and 380,000 client interactions — including 130,000+ executive interactions — each year.

Improve performance, reduce risk and optimize return on your investments through our combination of research insight, benchmarking data, problem-solving methodologies and hands-on experience.

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading conference series.

View Our Event Calendar

ReimagineHR

Gartner Security & Risk Management Summit 2018

Gartner Digital Marketing Conference 2018

Supply Chain Executive Conference

Tech Growth & Innovation Conference

Your Job as CIO Is Changing. Here's How to Master the New One.

6 Ways Compliance Can Build Data Analytics Skills

Lead Culture Change

Make it Easier for Customers to Buy

6 Ways the Workplace Will Change in the Next 10 Years

Feed your business — not the newsfeed

CIOs Must Transform into Digital Leaders

Understand the continuous evolution of the B2B buying journey