Magic Quadrant for Marketing Resource Management

Archived Published: 19 February 2010 ID: G00173874


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Gartner witnessed unprecedented interest in MRM in 2009, with many new implementations and new vendor entrants into the market. Clients considering MRM should use this Magic Quadrant to evaluate vendor capabilities.

Table of Contents

  • What You Need to Know
  • Magic Quadrant
    • Market Overview
      • Market Definition/Description
    • Inclusion and Exclusion Criteria
      • Added
      • Dropped
    • Evaluation Criteria
      • Ability to Execute
      • Completeness of Vision
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players
    • Vendor Strengths and Cautions
      • Adnovate
      • Alterian
      • Aprimo
      • Assetlink
      • BrandMaker
      • BrandWizard
      • Capital ID
      • Direxxis
      • Elateral
      • Kodak
      • MarketingPilot Software
      • Oracle-Siebel
      • Orbis Global
      • Saepio Technologies
      • SAP
      • SAS
      • Unica
      • VYRE
  • Recommended Reading
© 2010 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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