OnDemand Buys North Systems, Signals That PRM Is Maturing

Archived Published: 06 April 2001 ID: G00188344

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The Partner Relationship Management (PRM) market is consolidating quickly. PRM vendors are looking to distinguish themselves and gain momentum in new verticals. Pre-sales functions like marketing collateral distribution and lead management are now Request for Proposal (RFP) boxes that all vendors can check off. The acquisition of North Systems by OnDemand brings 80 possible customers in manufacturing and a more scalable, shared architecture.

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