Market Trends: Worldwide, Mobile Advertising, 2011-2015

Archived Published: 20 September 2011 ID: G00215647


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The global market for mobile advertising will double in size both this year and in 2012. By 2015, the market will be worth $20.6 billion, but will still have much further to grow beyond that. We examine five major drivers of this growth and the key vendors currently in the market.

Table of Contents

  • Trends in the Market
    • Smartphones and Mobile Applications Will Be a Major Volume Driver in the Next Two Years
    • Location-Based Advertising Will Become a Reality
    • Advertising on Social Media Will Increase Reach
    • Media Tablets Will Improve the Effectiveness of Mobile Ads
    • Mobile Commerce is Developing and Will Drive Mobile Advertising
  • Market: After Years of Hype, Mobile Advertising Is Finally Ready To Take Off
  • Contrarian View: If The Ecosystem Does Not Embrace Consumers' Taste for Being In Control, Mobile Advertising Growth Could Be Hindered
  • Vendors to Watch
  • Conclusions
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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