Magic Quadrant for CRM Multichannel Campaign Management

Archived Published: 22 May 2012 ID: G00234746


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Digital marketing is transforming MCCM. While vendors in this market provide some digital offerings, such as social or mobile, most have a basic level of functionality and road map. Web content management vendors are building digital marketing functionality, and are competing in the MCCM space.

Table of Contents

  • Market Definition/Description
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Adobe Systems
      • ClickSquared
      • Eloqua
      • IBM-Unica
      • Infor
      • Marketo
      • Neolane
      • Oracle RightNow
      • Oracle Siebel
      • Pitney Bowes Software
      • Responsys
      • SAP
      • SAS
      • SDL Alterian
      • Sitecore
      • Teradata-Aprimo
    • Vendors Added or Dropped
      • Added
      • Dropped
  • Inclusion and Exclusion Criteria
    • Evaluation Criteria
      • Ability to Execute
      • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
  • Market Overview
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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