The Competitive Dynamics of the Consumer Web: Five Graphs Deliver a Sustainable Advantage

Archived Published: 13 July 2012 ID: G00219668


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The consumer online sector is a crowded, competitive arena with complex dynamics. However, the large-scale structure of competition will continue to be shaped by four major players (Amazon, Apple, Facebook and Google), and five "graphs," or data models.

Table of Contents

  • Analysis
    • Introduction
    • Four Major Players, Each in Its Own Corner
    • Factors Necessary but Insufficient for Success
    • Sustainable Competitive Advantage From Five Graphs or Data Models
      • The Social Graph
      • The Intent Graph
      • The Consumption Graph
      • The Interest Graph
      • The Mobile Graph
    • What the Five Graphs Have in Common
    • Competitive Implications of the Five-Graphs Model
    • Actionable Advice for Enterprises
  • Recommended Reading
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