Governments Must Rethink Their Social Media Strategies and Guidelines

Archived Published: 17 September 2012 ID: G00233561


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Social media use in government must strike a better balance between enterprise and personal use of collaboration tools to generate greater and more sustainable value.

Table of Contents

  • Analysis
    • The failure of enterprise social media initiatives to be sustainable and productive is leading government organizations to reassess their use
    • Simultaneously meeting the needs of individuals, the community and the enterprise will enable government organizations to make sustainable and productive use of social media
    • Government endeavors in social media are more likely to succeed if they recognize that social media is much more than a tool for communications, public affairs and citizen engagement
  • Recommended Reading
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