Market Trends: Customer Communications Management Software, Worldwide, 2012

Archived Published: 26 October 2012 ID: G00238863

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CCM software supports the mission-critical applications that produce electronic and print communications. We discuss the most significant market trends, analyze the major software providers' strategies and recommend go-to-market courses of action for the providers' marketing teams to implement.

Table of Contents

  • Introduction
    • CCM Software
  • Market Trends
    • Growing CCM Market Revenue and Value
    • Expanding Regulatory Compliance Requirements
    • Continuing Mergers and Acquisitions of CCM Software Providers
    • Simultaneous Cost Cutting and Revenue Growth Pressures on IT and Business Units
    • Optimization of Multichannel Output Based on the Recipients' Requirements
    • Increasing Demand for Context-Enriched Content
    • Evolution of CCM Software Technology Platforms to the Cloud
  • Contrarian View: Mobile and Social Incidents Dramatically Affect Privacy Rights
  • Vendors to Watch
  • Conclusions
  • Gartner Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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