Forecast: Mobile Advertising, Worldwide, 2009-2016

Archived Published: 21 November 2012 ID: G00245428

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Revenue from global mobile advertising will grow roughly 400% between 2011 and 2016, reaching $24.6 billion. Mobile advertising should be integrated into advertisers' overall marketing campaigns in order to target their audience in very specific ways through their smartphones and/or tablets.

Table of Contents

  • Assumptions
  • Forecast Data
  • Analysis
  • Forecast Methodology
    • Top-Level Revenue
    • Types of Advertising
    • Regional Split
  • Recommended Reading
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