Fifty Things to Do Right Now to Improve the Customer Experience

G00152537

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Summary

Many companies are working to improve the customer experience, without realizing that they have multiple projects all running in parallel with the same aim. They could do better if they started by auditing the existing work and coordinated efforts.

Table of Contents

  • Analysis
    • 1.0 Introduction: Fifty Projects to Improve the Customer Experience
      • 1.1 Category 1: Act on Feedback, and Tell Staff and Customers
      • 1.2 Category 2: Design Processes From the Outside In
      • 1.3 Category 3: Act as One
      • 1.4 Category 4: Be Open and Exclusive
      • 1.5 Category 5: Personalize Products, Services and Offers
      • 1.6 Category 6: Alter Attitudes and Employee Behavior
      • 1.7 Category 7: Plan and Design the Customer Experience
© 2007 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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