IT Glossary

Digital Ad Operations Platforms

Digital ad operations platforms are advertising operations and management software for publishers and other sellers of digital advertising that support sales, pricing, optimization, yield management, analytics and delivery of advertising traffic and assets across multiple digital channels, including online, mobile, signage and new formats for digital TV.

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Gartner Peer Insights has over 155 reviews on 20+ vendors in the Ad Tech market. Learn about these companies and these products from IT professionals who have first-hand experience with them.


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