IT Glossary

Digital Commerce Experience

digital commerceDigital commerce experience is a  highly interconnected process of searching, evaluating and purchasing products and services across digital and physical sales channels with an agile path to purchase.

The experience thrives on the necessity to access product/service information throughout the buying journey, the flexibility to make the ultimate purchase and take delivery from a variety of online and offline commerce routes, and the ability to share/receive experience across customer networks.

Visit Gartner for Marketing Leaders for free research on tying social marketing to business results.

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