IT Glossary

Digital Commerce

digital commerceDigital commerce is the buying and selling of goods and services using the Internet, mobile networks and commerce infrastructure.

It includes the marketing activities that support these transactions, including people, processes and technologies to execute the offering of development content, analytics, promotion, pricing, customer acquisition and retention, and customer experience at all touchpoints throughout the customer buying journey.

Visit Gartner for Marketing Leaders for free research on tying social marketing to business results.



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