IT Glossary



Sales-Focused Partner Relationship Management (PRM)

Sales-focused partner relationship management (PRM) applications are designed to improve an enterprise’s ability to market, sell and service end customers through channel partners. This category includes many of the traditional elements contained in a direct sales solution (opportunity management), but the solutions are configured for supporting a partner-driven environment. These applications consolidate data and transactions; set business rules and track activity; are typically used to manage channel partners, distributors, alliance or strategic partnerships; and often include a portal to enable bidirectional information flow and communications between partners.


Read reviews of Partner Relationship Management Applications…

Gartner Peer Insights has over 246 reviews on 7+ vendors in the Partner Relationship Management Applications market. Learn about these companies and these products from IT professionals who have first-hand experience with them.

 


Become a Client

Call us now at:

+1 800-213-4848

or

Contact us online 

Free Research
Discover what 12,000 CIOs and Senior IT leaders already know.
Free Access