IT Glossary



sales to end users

Branded, finished, new products sold directly to end users or leased for the first time during the year in question. Products distributed by manufacturers into a country or region (“sell in”) — but not connected to networks in that region — are excluded. Conversely, products sold by a manufacturer to a distributor in one region but sold by that distributor in another region are counted as sales (“sell through”) to end users in the latter region.


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