IT Glossary

SFA (sales force automation) — direct sales (field sales/inside sales)

Direct sales software builds on the attributes of technology, functionality and value of order management systems and also includes the functionality for sales execution and sales operations. The direct B2B sales organization is the traditional sales channel, composed of internal sales resources focused on the selling of products or services directly into the client, customer and prospect base as employees of the provider company. Direct sales resources may be field-based, calling on customers face to face at their locations, or inside sales, selling from a desk environment over the phone.

Read reviews of Sales Force Automation…

Gartner Peer Insights has over 3252 reviews on 33+ vendors in the Sales Force Automation market. Learn about these companies and these products from IT professionals who have first-hand experience with them.


Become a Client

Call us now at:

+1 800-213-4848


Contact us online 

Free Research
Discover what 12,000 CIOs and Senior IT leaders already know.
Free Access