IT Glossary

Web analytics

Web analytics refers to a market of specialized analytic applications used to understand and improve online channel user experience, visitor acquisition and actions, and to optimize digital marketing and advertising campaigns. Commercial products offer reporting, segmentation, analytical and performance management, historical storage and integration with other data sources and processes. The tools are used by marketing professionals, advertisers, content developers and the website’s operations team, and increasingly provide input to automated tools that target improved customer experience.

Read reviews of Web Analytics Software…

Gartner Peer Insights has collected reviews on 6+ vendors in the Web Analytics software market. Learn about these companies and these products from IT professionals who have first-hand experience with them.


Become a Client

Call us now at:

+1 800-213-4848


Contact us online 

Free Research
Discover what 12,000 CIOs and Senior IT leaders already know.
Free Access