19 June 2006

Category Management in Manufacturing & Retail

Bruce A. Bond,
Group VP, Industries Research

Dale Hagemeyer, Research VP
Hung LeHong, Research VP

Manufacturers want to have more influence in what goes on the store shelves but most don't have the analytical tools to do that. Retailers feel manufacturers are not fulfilling their responsibility and may take over the category management role. Learn what each side can do about this potential conflict.

Featured Quote:

"81% of the manufacturers...said they want more category captain spots... ironically, though, 57% said there [are] not enough people to interpret the results and be able to make recommendations."
Dale Hagemeyer, Research VP

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