5 February 2010

How to Govern Social Media

Hosted by Richard Fouts,
Research Director

One of the keys to taming the wild-wild-west of social media can be found in governance practices. In this podcast, Chris Boudreaux of Accenture highlights the findings of his survey of how leading companies are applying governance to social media to protect the brand, the company and the message. Listen and learn more.

Featured Guest:

"The key is to...determine how to use social media at scale and that is where governance becomes important."
Chris Boudreaux, Lead for Social Media Management, Accenture

Please forward your questions, comments & suggestions to gartnervoice@gartner.com

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