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Learn How to Adopt Technologies in Your Business
Would you like to learn more about how Gartner can help your business manage hype and adopt new technologies? Contact us at one of our worldwide offices.

Contact the Authors
Questions or comments about the book? Contact the authors at

Book an Author to Speak
Would you like Jackie or Mark to speak at your company or event about the Hype Cycle and how to manage innovation adoption? Contact James Stanton at +1 203 316 3601, or via email at

Author Interviews and Press Inquiries
To interview the authors or learn more for a press article, contact Sue Minio from Harvard Business Press at +1 617 783-7569, or via email at