RESEARCH

The CMO Spend Survey: Powerful insight to deliver results

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Hype Cycle

METHODOLOGIES AND TOOLS

How do you decide what to invest in — and when?

Hype Cycle
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INTERACTIVE

Gartner CMO Spend Survey 2017-2018 (Infographic)

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EXPERT

Julie Hopkins

Managing Vice President
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WEBINAR

Capitalize on Needs of Emerging Affluent Consumers

By Andrew Marder

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BLOG

Becoming Customer-Centric: a Short Note on a Big Misconception

by Jane-Anne Mennella

April 12, 2018

 
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RESEARCH AREA

Marketing Data and Analytics

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ARTICLE

How Artificial Intelligence Will Drive Transformative Change in Marketing

May 10, 2018

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RESEARCH

Cost Optimization: What Marketing Leaders Should Learn From Marketing Spend Patterns

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Peer Insights

METHODOLOGIES AND TOOLS

Explore ratings & reviews from senior marketing leaders

Peer Insights
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EXPERT

Augie Ray

Research Director
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WEBINAR

As Audiences Scatter, Digital Marketing Hubs Converge

By Andrew Frank and Martin Kihn

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BLOG

Diversity and Gender Equality in the Agency-Client Relationship

by Jay Wilson

April 04, 2018

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RESEARCH AREA

Leading and Managing Customer Experience

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ARTICLE

Key Findings From the Gartner Customer Experience Survey

March 16, 2018

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RESEARCH

How to Align Customer Experience with Marketing Channel Operations

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METHODOLOGIES AND TOOLS

Digital Marketing Transit Map: Simplify today’s landscape

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EXPERT

Laurel Erickson

Research Director
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WEBINAR

The Customer Experience Pyramid: Build Experiences That Matter

By Augie Ray

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BLOG

Leadership’s Essential Role in Customer Experience

by Augie Ray

March 27, 2018

 
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RESEARCH AREA

Customer Experience Strategy and Design

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ARTICLE

Build an Agile Marketing Team

March 2, 2018

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RESEARCH

2017 Marketing Watch List 

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Optimize spend and drive maximum marketing effectiveness.

METHODOLOGIES AND TOOLS

The Marketing Performance Benchmarks tool

Optimize spend and drive maximum marketing effectiveness.
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EXPERT

Jane-Anne Mennella

Research Director
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WEBINAR

Data & Targeting: Crawl, Walk, Run

By Evan Neufeld

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BLOG

Strategic Leadership Through Customer Vision

By Laurel Erickson

May 17, 2018

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RESEARCH AREA

Marketing Technology and Emerging Trends

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ARTICLE

How a Test and Learn Culture Improves Customer Experience

February 28, 2018

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RESEARCH

Gartner 2016-2017 CMO Spend Survey

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METHODOLOGIES AND TOOLS

Magic Quadrant Reports 

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EXPERT

Jennifer Polk

Research VP
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WEBINAR

CMO Spend Survey: Priorities, spending & budget commitments

By Ewan McIntyre & Anna Maria Virzi

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BLOG

Let’s Use our Voice and Talk…About Utility

by Charles Golvin

January 18, 2018

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ARTICLE

Lean Into Difficult CX Decisions

February 12, 2018

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Move your marketing organization into the digital driver's seat.

METHODOLOGIES AND TOOLS

Marketing Maturity Assessment

Move your marketing organization into the digital driver's seat.
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EXPERT

Chris Ross

Research Director
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WEBINAR

How to Respond to Marketing Budget Trends

By Ewan McIntyre

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BLOG

Our Hellish Voice-Activated Future

by Augie Ray

January 10, 2018

 
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ARTICLE

3 Best Practices to Uncover the “Why” of Customer Experience

February 1, 2018

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EXPERT

Adam Sarner

Research Vice President
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WEBINAR

Face Marketing Budget Challenges With Cost Optimization Tools

By Ewan McIntyre

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BLOG

10 Lessons Marketers Can Learn from the Circus

by Jennifer Polk

January 02, 2018

 
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ARTICLE

Design the Right Marketing Organization for the Next Decade

January 19, 2018

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EXPERT

Simon Yates

Managing Vice President
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BLOG

The Value of VoE Goes Beyond Helping Your Customers, It Helps Your Organization, Too

by Jane-Anne Mennella

December 14, 2017

 
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ARTICLE

Top 5 Lessons From Marketing Leaders in 2018

January 3, 2018

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EXPERT

Jay Wilson

Research Director
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BLOG

The Top Zero Customer Experience Trends for 2018

by Augie Ray

December 6, 2017

 
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ARTICLE

2017-2018 Gartner CMO Spend Survey

December 18, 2017

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EXPERT

Andrew Frank

VP and Distinguished Analyst
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BLOG

Miracle on Customer Experience Street

by Augie Ray

November 29, 2017

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ARTICLE

2017-2018 CMO Spend Survey Highlights Demand for Results

November 20, 2017

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EXPERT

Charles Golvin

Research Director
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BLOG

No, Every Employee Isn’t a Marketer, Salesperson or Service Rep

Augie Ray

August 22, 2017

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ARTICLE

Get Ahead of Changing Budgets with Cost Optimization

August 4, 2017

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BLOG

Delivering Customer Experience Success with External and Internal Journeys

Noah Elkin

April 13, 2017

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