RESEARCH

The CMO Spend Survey: Powerful insight to deliver results

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Hype Cycle

METHODOLOGIES AND TOOLS

How do you decide what to invest in — and when?

Hype Cycle
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SPOTLIGHT

Transform your data into insights that drive growth

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INTERACTIVE

4 questions to help you make better martech decisions

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EXPERT

Julie Hopkins

Managing Vice President
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WEBINAR

Agile Marketing in 4 Steps

By Elizabeth Shaw

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BLOG

Diversity and Gender Equality in the Agency-Client Relationship

by Jay Wilson

April 04, 2018

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RESEARCH AREA

Digital Commerce

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ARTICLE

How Artificial Intelligence Will Drive Transformative Change in Marketing

May 10, 2018

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RESEARCH

Cost Optimization: What Marketing Leaders Should Learn From Marketing Spend Patterns

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Peer Insights

METHODOLOGIES AND TOOLS

Explore ratings & reviews from senior marketing leaders

Peer Insights
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SPOTLIGHT

Maximize Your CX Strategy

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INTERACTIVE

Gartner CMO Spend Survey 2017-2018 (Infographic)

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EXPERT

Augie Ray

Research Director
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WEBINAR

The CMO Spend Survey 2018-2019

By Ewan McIntyre

November 15 I 10 a.m. ET

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BLOG

Redesigning Your Website? Think WWMCW

by Mike McGuire

March 29, 2018

 
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RESEARCH AREA

Customer Experience Strategy and Design

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ARTICLE

CMOs Spend More on Technology Than Talent

November 9, 2018

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RESEARCH

Gartner 2016-2017 CMO Spend Survey

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METHODOLOGIES AND TOOLS

Digital Marketing Transit Map: Simplify today’s landscape

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EVENT

Gartner Marketing Symposium/Xpo 2019

San Diego, CA

April 29, 2019 - May 1, 2019

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INTERACTIVE

Feeling budget pressure? You're not alone.

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EXPERT

Laurel Erickson

Research Director
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WEBINAR

The Best Customer Loyalty Program Features

By Lili Meng

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BLOG

Programmatic Advertising’s Next Big Adventure

by Andrew Frank

March 8, 2018

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RESEARCH AREA

Advertising

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ARTICLE

8 Top Findings in Gartner CMO Spend Survey 2018-19

November 5, 2018

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Optimize spend and drive maximum marketing effectiveness.

METHODOLOGIES AND TOOLS

The Marketing Performance Benchmarks tool

Optimize spend and drive maximum marketing effectiveness.
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SPOTLIGHT

Going agile with marketing?

Discover what it takes to win.

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EXPERT

Marc Brown

Research Director
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WEBINAR

Capitalize on Needs of Emerging Affluent Consumers

By Andrew Marder

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BLOG

Native Advertising Heats Up

Anna Maria Virzi

Sep 8, 2017

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RESEARCH AREA

Multichannel Marketing

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ARTICLE

Select the Right Digital Commerce Platform

March 14, 2018

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METHODOLOGIES AND TOOLS

Magic Quadrant Reports 

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SPOTLIGHT

CMO Spend Survey 2018-2019

Optimize your budgets for the biggest impact in 2019.​

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EXPERT

Jane-Anne Mennella

Research Director
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WEBINAR

As Audiences Scatter, Digital Marketing Hubs Converge

By Andrew Frank and Martin Kihn

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BLOG

Failing to Manage Content as an Asset Puts Personalization Out of Reach of Most Marketers

Kirsten Newbold-Knipp

July 19, 2017

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RESEARCH AREA

Marketing Technology and Emerging Trends

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ARTICLE

Build an Agile Marketing Team

March 2, 2018

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METHODOLOGIES AND TOOLS

Hype Cycle

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EXPERT

Jennifer Polk

Research VP
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WEBINAR

The Customer Experience Pyramid: Build Experiences That Matter

By Augie Ray

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BLOG

Master Scannable Marketing to Link with Customers Online and Offline

Mike McGuire

July 14, 2017

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ARTICLE

Design the Right Marketing Organization for the Next Decade

January 19, 2018

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Move your marketing organization into the digital driver's seat.

METHODOLOGIES AND TOOLS

Marketing Maturity Assessment

Move your marketing organization into the digital driver's seat.
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EXPERT

Ewan Mcintyre

Research Director
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WEBINAR

Data & Targeting: Crawl, Walk, Run

By Evan Neufeld

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BLOG

Whole Amazon: When Physical and Digital Commerce Converge (or Collide)

jennifer Polk

June 22, 2017

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ARTICLE

Top 5 Lessons From Marketing Leaders in 2018

January 3, 2018

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EXPERT

Mike McGuire

Research Vice President
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WEBINAR

CMO Spend Survey: Priorities, spending & budget commitments

By Ewan McIntyre & Anna Maria Virzi

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BLOG

Congrats, you’re a marketing leader. But what type of digital commerce leader are you?

Jennifer Polk

May 9, 2017

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ARTICLE

2017-2018 Gartner CMO Spend Survey

December 18, 2017

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EXPERT

Adam Sarner

Research Vice President
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WEBINAR

How to Respond to Marketing Budget Trends

By Ewan McIntyre

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ARTICLE

2017-2018 CMO Spend Survey Highlights Demand for Results

November 20, 2017

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EXPERT

Jay Wilson

Research Director
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WEBINAR

Face Marketing Budget Challenges With Cost Optimization Tools

By Ewan McIntyre

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ARTICLE

Get Ahead of Changing Budgets with Cost Optimization

August 4, 2017

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EXPERT

Lizzy Foo Kune

Research Director
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WEBINAR

Marketing Technology Insight: How Brands Deploy and Leverage Martech Investments

By Kirsten Newbold-Knipp & Bryan Yeager

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EXPERT

Andrew Frank

VP and Distinguished Analyst
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EXPERT

Charles Golvin

Research Director
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