RESEARCH

Get the Most Out of Your Advertising on Social Networks

67fc9c71-042c-4b8b-999e-c67ef22f8080
Hype Cycle

METHODOLOGIES AND TOOLS

How do you decide what to invest in — and when?

Hype Cycle
3a4d9904-3b53-41f6-9fa3-f330d9239bdf
 

INTERACTIVE

Gartner CMO Spend Survey 2017-2018 (Infographic)

e3b067e1-0a3f-4e62-bedd-37c59a6418fe

EXPERT

Christi Eubanks

Managing Vice President
7c29bf70-a415-41fb-9d1d-02e1b080249c
 

WEBINAR

The Customer Experience Pyramid: Build Experiences That Matter

By Augie Ray

f6f03269-1783-41e7-86f5-6f42b0f125fa
 

BLOG

Alexander and the Terrible, Horrible, No Good Very Bad Customer Profile

by Benjamin Bloom

April 6, 2018

 
098d168b-efa2-4eb7-90e6-a2670ccd350f

RESEARCH AREA

Leading and Managing Market Insights

36e87854-06d3-4a6b-9cd8-065fd1d6ed4d
 

ARTICLE

Build Stronger Marketing Analytics With Cross-Training

April 11, 2018

31e45d16-f286-4190-9474-485a27a6ddb4
 

RESEARCH

The CMO Spend Survey: Powerful insight to deliver results

c8e8a16b-6d00-4643-ab9a-0953811c38e2
Peer Insights

METHODOLOGIES AND TOOLS

Explore ratings & reviews from senior marketing leaders

Peer Insights
16c96d7f-6bf8-445b-bbc3-2813a2de3520

EXPERT

James Meyers

Principal Research Analyst
f71197a6-2560-4ce4-a2e3-fb4d91318f59
 

WEBINAR

As Audiences Scatter, Digital Marketing Hubs Converge

By Andrew Frank and Martin Kihn

a777351e-446e-4f15-92c7-e6c270f5f22c
 

BLOG

Cookies, Chaos and the Browser: Meet Lou Montulli

by Martin Kihn

April 6, 2018

 
808d101d-e657-45c8-8deb-1b2a4c95f37f

RESEARCH AREA

Marketing Data and Analytics

cbec7cf6-4cc2-4a4a-bd9e-21babbcf1e33
 

ARTICLE

Build an Agile Marketing Team

March 2, 2018

547a872b-5a85-49b6-a828-c000a435d71e
 

RESEARCH

Cost Optimization: What Marketing Leaders Should Learn From Marketing Spend Patterns

a5f8b083-744a-40b6-b40d-981fc55f6e14
 

METHODOLOGIES AND TOOLS

Digital Marketing Transit Map: Simplify today’s landscape

a8bb1be6-940e-4b95-8e35-19d6dbe3d17c

EXPERT

Jane-Anne Mennella

Research Director
42a4a5b8-6026-4411-a5ed-99bbb23ce428
 

WEBINAR

Data & Targeting: Crawl, Walk, Run

By Evan Neufeld

33e2c651-2d5c-4bb7-bc68-d49c672e5fda
 

BLOG

Personalized Marketing in the Age of Weaponized Data

by Andrew Frank

April 2, 2018

e1ca73f7-e8ca-4848-b401-98c2ea929861
 

ARTICLE

Design the Right Marketing Organization for the Next Decade

January 19, 2018

376d6a57-bdbb-45bf-8049-ed32e85c690e
 

RESEARCH

2017 Marketing Watch List 

07e162c7-adc6-4b47-b8dc-a83691374885
Optimize spend and drive maximum marketing effectiveness.

METHODOLOGIES AND TOOLS

The Marketing Performance Benchmarks tool

Optimize spend and drive maximum marketing effectiveness.
b73268e6-0b40-4cc5-912c-27c5b1d0e76a

EXPERT

Lizzy Foo Kune

Principal Research Analyst
5835b9fb-2639-46ea-a6ba-d7acefa22654
 

WEBINAR

CMO Spend Survey: Priorities, spending & budget commitments

By Ewan McIntyre & Anna Maria Virzi

1ab97a8d-0f64-4fa3-993f-a6b3c2a3d510
 

BLOG

What is – and Isn’t – a Customer Data Platform?

by Lizzy Foo Kune

March 9, 2018

 
bbefe653-c10e-4c8c-9ffe-0ae9de4f4952
 

ARTICLE

Top 5 Lessons From Marketing Leaders in 2018

January 3, 2018

dd93add6-53dc-4ee0-9402-a7c63ba0be80
 

RESEARCH

Gartner 2016-2017 CMO Spend Survey

359c5e21-0f0f-4990-9b7f-969854263fda
 

METHODOLOGIES AND TOOLS

Magic Quadrant Reports 

7f6eb8c3-31ff-4ea7-a35b-877833c8f744

EXPERT

Andrew Frank

VP and Distinguished Analyst
405b7c52-6bf9-47a0-8e7b-844adf0a5fa5
 

WEBINAR

How to Respond to Marketing Budget Trends

By Ewan McIntyre

fe6c8764-4873-4d39-8cd4-96a2f4319212
 

BLOG

What Is This Thing We Call a CDP?

by Martin Kihn

February 26, 2018

c146a927-1f33-4049-ad9b-5d2c574b0c12
 

ARTICLE

2017-2018 Gartner CMO Spend Survey

December 18, 2017

670a86c4-ae91-4db2-a134-d9bee08d0717
 

RESEARCH

Orchestrate campaigns that drive loyalty, advocacy & growth

afc9243e-dd88-42ea-a9d8-e16d3d4985c6
 

METHODOLOGIES AND TOOLS

Hype Cycle

bba8d3ab-41b7-444e-8f30-8f553cf7983d
 

WEBINAR

Face Marketing Budget Challenges With Cost Optimization Tools

By Ewan McIntyre

ebadf909-df3a-4e8f-a80c-bd972f5e7fe5
 

BLOG

The GDPR: A Game-Changer for Personalized Marketing?

by Bryan Yeager

February 23, 2018

79e3f477-791a-4dd9-aa49-331686893763
 

ARTICLE

Simple Questions to Assess AI Risks and Benefits

December 13, 2017

679aaa7e-3fe9-4e07-a1d8-8d201280443c
Move your marketing organization into the digital driver's seat.

METHODOLOGIES AND TOOLS

Marketing Maturity Assessment

Move your marketing organization into the digital driver's seat.
25d17bf5-acef-45ca-826f-38291c2deddb
 

WEBINAR

Marketing Technology Insight: How Brands Deploy and Leverage Martech Investments

By Kirsten Newbold-Knipp & Bryan Yeager

c4ef1851-66d9-473a-8dc9-b6d0dbbdf81d
 

BLOG

Bridging the Insight to Action Gap with a Dashboard

by Benjamin Bloom

February 16, 2018

944f6953-0911-4422-8bf7-c743c845571d
 

ARTICLE

How to Select the Best Influencer for Your Business

December 7, 2017

847f23e0-0b16-417b-a664-a774aa45168d
 

WEBINAR

How to Get the Most From Your Advertising on Social Networks

By Martin Kihn

e28f6ff7-90cc-473c-a413-57a727b58243
 

BLOG

A/B Testing in Marketing: The Customer’s Always Right

by Anna Maria Virzi

February 8, 2018

4b4134d3-9521-452f-a9a4-c0d3af4b8fe2
 

ARTICLE

2017-2018 CMO Spend Survey Highlights Demand for Results

November 20, 2017

ff49b369-2d7e-49c8-a9e8-065a4930585e
 

BLOG

Smart Hubs vs. Dumb Spokes: CDPs and the Undiscovered Country

by Benjamin Bloom

January 29, 2018

79c29764-5492-4653-acf6-df29077736fb
Get back to basics with data you already have to get the most from marketing spend.

ARTICLE

Use Efficiency Metrics for Rapid Cost Optimization.

Get back to basics with data you already have to get the most from marketing spend.

August 18, 2017

c4a589b6-19c1-43e1-a718-620a5e7e5965
 

BLOG

10 Lessons Marketers Can Learn from the Circus

by Jennifer Polk

January 02, 2018

 
27722a10-d3be-4b61-aaf1-643ca6a9b57d
 

ARTICLE

Get Ahead of Changing Budgets with Cost Optimization

August 4, 2017

923c2fa0-483a-4d68-990b-88996481c586
 

BLOG

AI for Marketing on the Hype Cycle: A Long Journey to the Plateau?

Andrew Frank

July 21, 2017

6e675736-4fe2-4c6e-aa32-25ee1cb0cbf1

ARTICLE

Marketers focused on cost optimization should consider zero-based budgeting and in-house talent.

August 4, 2017

f19ce6ba-2939-40e4-86ac-9dee0a221588
 

BLOG

Data Everywhere, But Not a Drop to Drink (Until Now)

Christi Eubanks

May 12, 2017

ce84550e-9404-43db-9057-0216efc4c609
 

ARTICLE

Use this Social Marketing Formula to Gain Business Results

5422daa1-bed2-4a89-b8c1-95d6b841b325
 

BLOG

Great Exploration and Mobile Marketing Analytics

Lizzy Foo Kune

February 15, 2017

521b3850-4a4e-4122-9662-3e1774f10c79