RESEARCH

Transform your data into insights that drive growth

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Hype Cycle

METHODOLOGIES AND TOOLS

How do you decide what to invest in — and when?
Hype Cycle
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EVENT

Gartner Marketing Symposium/Xpo 2019

San Diego, CA

April 29, 2019 - May 1, 2019

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INTERACTIVE

Gartner CMO Spend Survey 2017-2018 (Infographic)

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WEBINAR

The CMO Spend Survey 2018-2019

By Ewan McIntyre

November 15 I 10 a.m. ET

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ARTICLE

How Artificial Intelligence Will Drive Transformative Change in Marketing

May 10, 2018

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RESEARCH

Maximize Your CX Strategy

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Peer Insights

METHODOLOGIES AND TOOLS

Explore ratings & reviews from senior marketing leaders
Peer Insights
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WEBINAR

Data & Targeting: Crawl, Walk, Run

By Evan Neufeld

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ARTICLE

CMOs Spend More on Technology Than Talent

November 9, 2018

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RESEARCH

Going agile with marketing?

Discover what it takes to win.

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METHODOLOGIES AND TOOLS

Digital Marketing Transit Map: Simplify today’s landscape

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WEBINAR

CMO Spend Survey: Priorities, spending & budget commitments

By Ewan McIntyre & Anna Maria Virzi

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ARTICLE

8 Top Findings in Gartner CMO Spend Survey 2018-19

November 5, 2018

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RESEARCH

CMO Spend Survey 2018-2019

Optimize your budgets for the biggest impact in 2019.

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METHODOLOGIES AND TOOLS

The Marketing Performance Benchmarks tool
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WEBINAR

How to Respond to Marketing Budget Trends

By Ewan McIntyre

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ARTICLE

Build Stronger Marketing Analytics With Cross-Training

April 11, 2018

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Gartner Marketing Predictions 2019

Find out what’s next for marketing​

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METHODOLOGIES AND TOOLS

Magic Quadrant Reports 

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WEBINAR

Face Marketing Budget Challenges With Cost Optimization Tools

By Ewan McIntyre

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ARTICLE

Build an Agile Marketing Team

March 2, 2018

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The Essential Guide to Marketing Personalization

What every marketing leader needs to know about personalization strategy

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Move your marketing organization into the digital driver's seat.

METHODOLOGIES AND TOOLS

Marketing Maturity Assessment
Move your marketing organization into the digital driver's seat.
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WEBINAR

How Brands Deploy and Leverage Martech Investments

By Kirsten Newbold-Knipp and Bryan Yeager

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ARTICLE

Pay Attention to These 6 Marketing Technologies in 2018

February 22, 2018

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RESEARCH

Get the Most Out of Your Advertising on Social Networks

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WEBINAR

How to Get the Most From Your Advertising on Social Networks

By Martin Kihn

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ARTICLE

Design the Right Marketing Organization for the Next Decade

January 19, 2018

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RESEARCH

Data & Targeting: Crawl, Walk Then Run

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ARTICLE

Top 5 Lessons From Marketing Leaders in 2018

January 3, 2018

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RESEARCH

Making Personalization Pay

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ARTICLE

2017-2018 Gartner CMO Spend Survey

December 18, 2017

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INFOGRAPHIC

A Marketer’s Guide to What Is — and Isn’t — a Customer Data Platform

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ARTICLE

2017-2018 CMO Spend Survey Highlights Demand for Results

November 20, 2017

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RESEARCH

Cost Optimization: What Marketing Leaders Should Learn From Marketing Spend Patterns

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Get back to basics with data you already have to get the most from marketing spend.

ARTICLE

Use Efficiency Metrics for Rapid Cost Optimization.
Get back to basics with data you already have to get the most from marketing spend.

August 18, 2017

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RESEARCH

Gartner 2016-2017 CMO Spend Survey

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ARTICLE

Get Ahead of Changing Budgets with Cost Optimization

August 4, 2017

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RESEARCH

Orchestrate campaigns that drive loyalty, advocacy & growth

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ARTICLE

Use this Social Marketing Formula to Gain Business Results

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