RESEARCH

Get the Most Out of Your Advertising on Social Networks

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Hype Cycle

METHODOLOGIES AND TOOLS

How do you decide what to invest in — and when?

Hype Cycle
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EVENT

Gartner Marketing Symposium/Xpo 2019

San Diego, CA

April 29, 2019 - May 1, 2019

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INTERACTIVE

Gartner CMO Spend Survey 2017-2018 (Infographic)

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EXPERT

Julie Hopkins

Managing Vice President
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WEBINAR

The CMO Spend Survey 2018-2019

By Ewan McIntyre

November 15 I 10 a.m. ET

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BLOG

Alexander and the Terrible, Horrible, No Good Very Bad Customer Profile

by Benjamin Bloom

April 6, 2018

 
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RESEARCH AREA

Marketing Data and Analytics

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ARTICLE

How Artificial Intelligence Will Drive Transformative Change in Marketing

May 10, 2018

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RESEARCH

The CMO Spend Survey: Powerful insight to deliver results

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Peer Insights

METHODOLOGIES AND TOOLS

Explore ratings & reviews from senior marketing leaders

Peer Insights
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SPOTLIGHT

Maximize Your CX Strategy

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EXPERT

Christi Eubanks

Managing Vice President
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WEBINAR

Data & Targeting: Crawl, Walk, Run

By Evan Neufeld

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BLOG

Cookies, Chaos and the Browser: Meet Lou Montulli

by Martin Kihn

April 6, 2018

 
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RESEARCH AREA

Marketing Technology and Emerging Trends

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ARTICLE

Build Stronger Marketing Analytics With Cross-Training

April 11, 2018

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RESEARCH

Data & Targeting: Crawl, Walk Then Run

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METHODOLOGIES AND TOOLS

Digital Marketing Transit Map: Simplify today’s landscape

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SPOTLIGHT

Transform your data into insights that drive growth

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EXPERT

Augie Ray

Research Director
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WEBINAR

CMO Spend Survey: Priorities, spending & budget commitments

By Ewan McIntyre & Anna Maria Virzi

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BLOG

Personalized Marketing in the Age of Weaponized Data

by Andrew Frank

April 2, 2018

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ARTICLE

Build an Agile Marketing Team

March 2, 2018

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RESEARCH

Making Personalization Pay

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Optimize spend and drive maximum marketing effectiveness.

METHODOLOGIES AND TOOLS

The Marketing Performance Benchmarks tool

Optimize spend and drive maximum marketing effectiveness.
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SPOTLIGHT

Going agile with marketing?

Discover what it takes to win.

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EXPERT

James Meyers

Principal Research Analyst
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WEBINAR

How to Respond to Marketing Budget Trends

By Ewan McIntyre

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BLOG

What Does Mobile Marketing Maturity Mean?

by Charles Golvin

March 15, 2018

 
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ARTICLE

Pay Attention to These 6 Marketing Technologies in 2018

February 22, 2018

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INFOGRAPHIC

A Marketer’s Guide to What Is — and Isn’t — a Customer Data Platform

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METHODOLOGIES AND TOOLS

Magic Quadrant Reports 

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EXPERT

Jane-Anne Mennella

Research Director
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WEBINAR

Face Marketing Budget Challenges With Cost Optimization Tools

By Ewan McIntyre

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BLOG

What is – and Isn’t – a Customer Data Platform?

by Lizzy Foo Kune

March 9, 2018

 
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ARTICLE

Design the Right Marketing Organization for the Next Decade

January 19, 2018

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RESEARCH

Cost Optimization: What Marketing Leaders Should Learn From Marketing Spend Patterns

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Move your marketing organization into the digital driver's seat.

METHODOLOGIES AND TOOLS

Marketing Maturity Assessment

Move your marketing organization into the digital driver's seat.
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EXPERT

Mike McGuire

Research Vice President
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WEBINAR

Marketing Technology Insight: How Brands Deploy and Leverage Martech Investments

By Kirsten Newbold-Knipp & Bryan Yeager

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BLOG

Mobile Marketers Say “Message Received”

by Noah Elkin

March 01, 2018

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ARTICLE

Top 5 Lessons From Marketing Leaders in 2018

January 3, 2018

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RESEARCH

Gartner 2016-2017 CMO Spend Survey

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EXPERT

Adam Sarner

Research Vice President
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WEBINAR

How to Get the Most From Your Advertising on Social Networks

By Martin Kihn

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BLOG

What Is This Thing We Call a CDP?

by Martin Kihn

February 26, 2018

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ARTICLE

2017-2018 Gartner CMO Spend Survey

December 18, 2017

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RESEARCH

Orchestrate campaigns that drive loyalty, advocacy & growth

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EXPERT

Lizzy Foo Kune

Research Director
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BLOG

The GDPR: A Game-Changer for Personalized Marketing?

by Bryan Yeager

February 23, 2018

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ARTICLE

2017-2018 CMO Spend Survey Highlights Demand for Results

November 20, 2017

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EXPERT

Andrew Frank

VP and Distinguished Analyst
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BLOG

Bridging the Insight to Action Gap with a Dashboard

by Benjamin Bloom

February 16, 2018

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Get back to basics with data you already have to get the most from marketing spend.

ARTICLE

Use Efficiency Metrics for Rapid Cost Optimization.

Get back to basics with data you already have to get the most from marketing spend.

August 18, 2017

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EXPERT

Charles Golvin

Research Director
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BLOG

Let’s Talk About Augmented Reality, Shall We?

by Elizabeth Shaw

February 12, 2018

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ARTICLE

Get Ahead of Changing Budgets with Cost Optimization

August 4, 2017

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BLOG

A/B Testing in Marketing: The Customer’s Always Right

by Anna Maria Virzi

February 8, 2018

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ARTICLE

Use this Social Marketing Formula to Gain Business Results

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BLOG

Smart Hubs vs. Dumb Spokes: CDPs and the Undiscovered Country

by Benjamin Bloom

January 29, 2018

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BLOG

Marketing Measurement Bootcamp

by Lizzy Foo Kune

January 04, 2018

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BLOG

Ad Tech Optimist: A Conversation with Jeff Green

Martin Kihn

September 14, 2017

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BLOG

Native Advertising Heats Up

Anna Maria Virzi

Sep 8, 2017

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BLOG

AI for Marketing on the Hype Cycle: A Long Journey to the Plateau?

Andrew Frank

July 21, 2017

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BLOG

When Algos Play the Marketing Game

Andrew Frank

June 4, 2017

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BLOG

Martech’s Fables of Abundance

Noah Elkin

May 25, 2017

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BLOG

Data Everywhere, But Not a Drop to Drink (Until Now)

Christi Eubanks

May 12, 2017

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BLOG

Recruiting Marketing Analytics Talent

Lizzy Foo Kune

February 16, 2017

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BLOG

Great Exploration and Mobile Marketing Analytics

Lizzy Foo Kune

February 15, 2017

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