RESEARCH

Transform your data into insights that drive growth

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Hype Cycle

METHODOLOGIES AND TOOLS

How do you decide what to invest in — and when?
Hype Cycle
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EVENT

Gartner Marketing Symposium/Xpo 2019

San Diego, CA

April 29, 2019 - May 1, 2019

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INTERACTIVE

4 questions to help you make better martech decisions
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WEBINAR

The CMO Spend Survey 2018-2019

By Ewan McIntyre

November 15 I 10 a.m. ET

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ARTICLE

How Artificial Intelligence Will Drive Transformative Change in Marketing

May 10, 2018

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RESEARCH

Maximize Your CX Strategy

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Peer Insights

METHODOLOGIES AND TOOLS

Explore ratings & reviews from senior marketing leaders
Peer Insights
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INTERACTIVE

Gartner CMO Spend Survey 2017-2018 (Infographic)

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WEBINAR

Data & Targeting: Crawl, Walk, Run

By Evan Neufeld

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ARTICLE

CMOs Spend More on Technology Than Talent

November 9, 2018

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RESEARCH

Going agile with marketing?

Discover what it takes to win.

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METHODOLOGIES AND TOOLS

Digital Marketing Transit Map: Simplify today’s landscape

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INTERACTIVE

Feeling budget pressure? You're not alone.

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WEBINAR

CMO Spend Survey: Priorities, spending & budget commitments

By Ewan McIntyre & Anna Maria Virzi

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ARTICLE

8 Top Findings in Gartner CMO Spend Survey 2018-19

November 5, 2018

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RESEARCH

CMO Spend Survey 2018-2019

Optimize your budgets for the biggest impact in 2019.

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METHODOLOGIES AND TOOLS

The Marketing Performance Benchmarks tool
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WEBINAR

How to Respond to Marketing Budget Trends

By Ewan McIntyre

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ARTICLE

Build an Agile Marketing Team

March 2, 2018

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RESEARCH

Making Personalization Pay

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METHODOLOGIES AND TOOLS

Magic Quadrant Reports 

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WEBINAR

Face Marketing Budget Challenges With Cost Optimization Tools

By Ewan McIntyre

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ARTICLE

Pay Attention to These 6 Marketing Technologies in 2018

February 22, 2018

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INFOGRAPHIC

A Marketer’s Guide to What Is — and Isn’t — a Customer Data Platform

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METHODOLOGIES AND TOOLS

Hype Cycle

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WEBINAR

How Brands Deploy and Leverage Martech Investments

By Kirsten Newbold-Knipp and Bryan Yeager

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ARTICLE

Design the Right Marketing Organization for the Next Decade

January 19, 2018

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RESEARCH

Cost Optimization: What Marketing Leaders Should Learn From Marketing Spend Patterns

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Move your marketing organization into the digital driver's seat.

METHODOLOGIES AND TOOLS

Marketing Maturity Assessment
Move your marketing organization into the digital driver's seat.
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WEBINAR

How to Get the Most From Your Advertising on Social Networks

By Martin Kihn

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ARTICLE

Think Mobility, Not Mobile

January 9, 2018

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RESEARCH

How to Align Customer Experience with Marketing Channel Operations

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ARTICLE

Top 5 Lessons From Marketing Leaders in 2018

January 3, 2018

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RESEARCH

2017 Marketing Watch List 

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ARTICLE

2017-2018 Gartner CMO Spend Survey

December 18, 2017

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RESEARCH

Gartner 2016-2017 CMO Spend Survey

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ARTICLE

Simple Questions to Assess AI Risks and Benefits

December 13, 2017

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RESEARCH

Orchestrate campaigns that drive loyalty, advocacy & growth

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ARTICLE

How to Select the Best Influencer for Your Business

December 7, 2017

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ARTICLE

2017-2018 CMO Spend Survey Highlights Demand for Results

November 20, 2017

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ARTICLE

Get Ahead of Changing Budgets with Cost Optimization

August 4, 2017

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ARTICLE

Marketers focused on cost optimization should consider zero-based budgeting and in-house talent.

August 4, 2017

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