Data and Analytics

RESEARCH

Transform your data into insights that drive growth

Data and Analytics
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Hype Cycle

METHODOLOGIES AND TOOLS

How do you decide what to invest in — and when?

Hype Cycle
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INTERACTIVE

4 questions to help you make better martech decisions

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EXPERT

Julie Hopkins

Managing Vice President
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WEBINAR

Data & Targeting: Crawl, Walk, Run

By Evan Neufeld

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BLOG

Alexander and the Terrible, Horrible, No Good Very Bad Customer Profile

by Benjamin Bloom

April 6, 2018

 
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RESEARCH AREA

Content Marketing and Management

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ARTICLE

How Artificial Intelligence Will Drive Transformative Change in Marketing

May 10, 2018

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RESEARCH

The CMO Spend Survey: Powerful insight to deliver results

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Peer Insights

METHODOLOGIES AND TOOLS

Explore ratings & reviews from senior marketing leaders

Peer Insights
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INTERACTIVE

Gartner CMO Spend Survey 2017-2018 (Infographic)

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EXPERT

Benjamin Bloom

Research Director
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WEBINAR

CMO Spend Survey: Priorities, spending & budget commitments

By Ewan McIntyre & Anna Maria Virzi

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BLOG

Cookies, Chaos and the Browser: Meet Lou Montulli

by Martin Kihn

April 6, 2018

 
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RESEARCH AREA

Marketing Technology and Emerging Trends

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ARTICLE

Build an Agile Marketing Team

March 2, 2018

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RESEARCH

Making Personalization Pay

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METHODOLOGIES AND TOOLS

Digital Marketing Transit Map: Simplify today’s landscape

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INTERACTIVE

Feeling budget pressure? You're not alone.

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EXPERT

Augie Ray

Research Director
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WEBINAR

How to Respond to Marketing Budget Trends

By Ewan McIntyre

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BLOG

Personalized Marketing in the Age of Weaponized Data

by Andrew Frank

April 2, 2018

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ARTICLE

Pay Attention to These 6 Marketing Technologies in 2018

February 22, 2018

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INFOGRAPHIC

A Marketer’s Guide to What Is — and Isn’t — a Customer Data Platform

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Optimize spend and drive maximum marketing effectiveness.

METHODOLOGIES AND TOOLS

The Marketing Performance Benchmarks tool

Optimize spend and drive maximum marketing effectiveness.
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EXPERT

Laurel Erickson

Research Director
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WEBINAR

Face Marketing Budget Challenges With Cost Optimization Tools

By Ewan McIntyre

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BLOG

Redesigning Your Website? Think WWMCW

by Mike McGuire

March 29, 2018

 
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ARTICLE

Design the Right Marketing Organization for the Next Decade

January 19, 2018

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RESEARCH

Cost Optimization: What Marketing Leaders Should Learn From Marketing Spend Patterns

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METHODOLOGIES AND TOOLS

Magic Quadrant Reports 

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EXPERT

Marc Brown

Research Director
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WEBINAR

Marketing Technology Insight: How Brands Deploy and Leverage Martech Investments

By Kirsten Newbold-Knipp & Bryan Yeager

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BLOG

What Does Mobile Marketing Maturity Mean?

by Charles Golvin

March 15, 2018

 
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ARTICLE

Think Mobility, Not Mobile

January 9, 2018

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RESEARCH

How to Align Customer Experience with Marketing Channel Operations

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METHODOLOGIES AND TOOLS

Hype Cycle

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EXPERT

Jennifer Polk

Research VP
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WEBINAR

How to Get the Most From Your Advertising on Social Networks

By Martin Kihn

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BLOG

What is – and Isn’t – a Customer Data Platform?

by Lizzy Foo Kune

March 9, 2018

 
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ARTICLE

Top 5 Lessons From Marketing Leaders in 2018

January 3, 2018

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RESEARCH

2017 Marketing Watch List 

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Move your marketing organization into the digital driver's seat.

METHODOLOGIES AND TOOLS

Marketing Maturity Assessment

Move your marketing organization into the digital driver's seat.
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EXPERT

Ewan Mcintyre

Research Director
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BLOG

Mobile Marketers Say “Message Received”

by Noah Elkin

March 01, 2018

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ARTICLE

2017-2018 Gartner CMO Spend Survey

December 18, 2017

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RESEARCH

Gartner 2016-2017 CMO Spend Survey

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EXPERT

Elizabeth Shaw

Research Director
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BLOG

What Is This Thing We Call a CDP?

by Martin Kihn

February 26, 2018

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ARTICLE

Simple Questions to Assess AI Risks and Benefits

December 13, 2017

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RESEARCH

Orchestrate campaigns that drive loyalty, advocacy & growth

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EXPERT

Mike McGuire

Research Vice President
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BLOG

The GDPR: A Game-Changer for Personalized Marketing?

by Bryan Yeager

February 23, 2018

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ARTICLE

How to Select the Best Influencer for Your Business

December 7, 2017

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EXPERT

Anna Maria Virzi

Senior Research Analyst
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BLOG

Bridging the Insight to Action Gap with a Dashboard

by Benjamin Bloom

February 16, 2018

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ARTICLE

2017-2018 CMO Spend Survey Highlights Demand for Results

November 20, 2017

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EXPERT

Adam Sarner

Research Vice President
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BLOG

Let’s Talk About Augmented Reality, Shall We?

by Elizabeth Shaw

February 12, 2018

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ARTICLE

Get Ahead of Changing Budgets with Cost Optimization

August 4, 2017

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EXPERT

Bryan Yeager

Research Director
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BLOG

How Do You Make Sense of Your Martech Stack? Visualize It.

by Bryan Yeager

February 1, 2018

 
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ARTICLE

Marketers focused on cost optimization should consider zero-based budgeting and in-house talent.

August 4, 2017

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EXPERT

Andrew Frank

VP and Distinguished Analyst
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BLOG

From BlueKai to AI: The Adventures of Omar Tawakol

by Martin Kihn

January 30, 2018

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EXPERT

Charles Golvin

Research Director
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BLOG

Smart Hubs vs. Dumb Spokes: CDPs and the Undiscovered Country

by Benjamin Bloom

January 29, 2018

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EXPERT

Noah Elkin

Research Director
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BLOG

Let’s Use our Voice and Talk…About Utility

by Charles Golvin

January 18, 2018

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BLOG

Ad Tech Undertones: A Conversation with Eric Franchi

by Martin Kihn

January 17, 2018

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BLOG

Feed your business – not the Newsfeed

by Benjamin Bloom

January 15, 2018

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BLOG

Solving the Distributed Social Marketing Dilemma

by Jennifer Polk

January 12, 2018

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BLOG

Our Hellish Voice-Activated Future

by Augie Ray

January 10, 2018

 
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BLOG

Storage Full – is it Badvertising or just out of context?

by Benjamin Bloom

January 05, 2018

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BLOG

The Marketing Clouds:  A Journey Into 2018

by Martin Kihn

January 04, 2018

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BLOG

Ad Tech Optimist: A Conversation with Jeff Green

Martin Kihn

September 14, 2017

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BLOG

On Content Measurement and Vendors: CMWorld 2017

Kirsten Newbold-Knipp

Sep 12, 2017

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BLOG

Native Advertising Heats Up

Anna Maria Virzi

Sep 8, 2017

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BLOG

Wrenches, Riders, and Marketing Technology

Christopher Ross

August 24, 2017

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BLOG

AI for Marketing on the Hype Cycle: A Long Journey to the Plateau?

Andrew Frank

July 21, 2017

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BLOG

Failing to Manage Content as an Asset Puts Personalization Out of Reach of Most Marketers

Kirsten Newbold-Knipp

July 19, 2017

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BLOG

Master Scannable Marketing to Link with Customers Online and Offline

Mike McGuire

July 14, 2017

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BLOG

The Year in Ad Fraud (So Far)

Lizzy Foo Kune

July 5, 2017

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BLOG

Is Social Marketing Still….Social?

Jay Wilson

June 23, 2017

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BLOG

When Algos Play the Marketing Game

Andrew Frank

June 4, 2017

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BLOG

Martech’s Fables of Abundance

Noah Elkin

May 25, 2017

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BLOG

Data Everywhere, But Not a Drop to Drink (Until Now)

Christi Eubanks

May 12, 2017

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BLOG

The F8 of Digital Advertising Rests with Facebook and Google

Noah Elkin

April 20, 2017

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BLOG

Great Exploration and Mobile Marketing Analytics

Lizzy Foo Kune

February 15, 2017

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